Dynamic Digital Marketing Program

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Dynamic Digital Marketing Program
Dynamic Digital Marketing Program
Created by admin
What will I learn?
  • 150 hours of Practical training with personal attention
  • Access to best course Curriculum
  • Unlimited Practical hours
  • Be a DOT COM – Complete Online Marketer
  • 50+ Tools / 200+ eBooks / 100+ PPT’s
  • Unique Learning Mobile App
Who's this course for?
Sales / Marketing Professionals
Students / Under Graduates / Graduates
Entrepreneurs / Business Owners / Startups
Seeking a career growth in Digital Marketing
Freelancers / Work from home
It’s open for all who wants to be a Digital Marketing Specialist
Requirement
  • Basic Internet Knowledge
Description

Digital Marketing:  A One of its kind online marketing course in the market, that will transform you professionally as well as personally making you a confident Digital Marketing Expert. Reach new heights in your career graph with our Dynamic Digital Marketing Program.

  • Introduction to Digital Marketing
  • Web Analytics
  • SEO – (On Page Optimization)
  • SEO – (Off Page Optimization)
  • PPC Marketing
  • PPC and Video Marketing
  • Social Media Marketing
  • Content Marketing
  • Mobile Marketing
  • Lead Management and Growth Hacking
  • Funnel Creation and Optimization
  • Marketing Optimization with Hubspot
  • Project Review

    Certification

     5 Google Adwords certificates (Search, Display, Ads, Video, and Mobile)
      1 from Inventive Academy on completion of DDMP course
      1 from Google Analytics
      1 from Google digital sales

 

      Benefits

Digital Marketing has grown rapidly in the past few years as more and more businesses are realizing the importance of a good online presence. Any effective marketing campaign will include them in its strategy. Let’s understand the different verticals in detail.

Call now for Enquiry @ +91 8197599904, +91 8197599950

100% Placements – Resume Preparation – Internship – 6 Months Student Support

Why Choose our Digital Marketing Training Institute in Bangalore?

There are several reasons as to why students should opt for our SEO training course. Some of the salient features of our Digital Marketing course are as follows:

  • No.1 Digital Marketing training institute in Bangalore with BTM-Marathahalli Branches. we trained more than 6000+ students in last 7 years, 150+ corporate workshops, Highest Reviewed Digital Marketing Institute in India on Google Business with 4.9 / 5* ratings.
  • Digital Marketing course curriculum is regularly being revised by the professionals and Trainers to include the latest concepts, Course fees are comparatively low.
  • Latest techniques and Tools are used to give you the best Digital Marketing training in Bangalore Center.
  • Actual Digital Marketing professionals are the trainers and training is provided on Real Time live projects.
  • Student-friendly environment and students are encouraged to clear their doubts with Hands-On Practical Training with 100% Placement and 8 months Student support.
  • Exclusive Weekend Digital Marketing classes are also held on every Saturday and Sunday’s for working professionals.
  • A large bookstore is maintained where plenty of study material is available and trainees are provided with 150+ ebooks and Course Materials.
  • Corporate Internship are also organized on the monthly basis so as to expose trainees to the real-time working environment.
  • Flexible payments plans are in place so as to ease learning and skill development.

Contact Us

+91 81975 99904 +91 81975 99950

Curriculum

Expand all25 Chapters

Module 1: Introduction to Online Marketing

Introduction

The Internet is a premium source for promoting your business. There has been a rapid rise in the number of internet users since last few years. Thus Internet is the lucrative place to promote the business.

Role of Marketing in business

Components of marketing, Omnichannel marketing

Understanding digital business models

Introduction to assymmetric business models

Digital tools for value creation of your product

Digital Marketing Concepts

About Search Engine

Current trends in Digital Marketing

Tools & Techniques

Objectives of Digital Marketing

Module 2: Building an Online Business?

What to learn to build business online?

In the digital age, it is absolutely essential for your business to have an online presence. Whether it’s a website, an e-commerce platform, a social media page or a combination of all three, getting your company online will reap major benefits.

Importance of Online presence/website

Website creation, designing & ranking

Domain, Hosting, Page rank

Building a community of customers & fans

Use email marketing to convert visitors to Buyers

Taking help of Search engines to target audience

Increase ROI through upselling and backend sales

Mobile customer service

Module 3: Search Engine Optimization / Optimizer – SEO?

Things to learn about SEO

SEO can be defined as a marketing technique that helps increase the quantity and quality of the traffic to your site. In this section, we will learn all the techniques of ON page and Off Page SEO.

About SEO

On Page optimization

Off Page optimization

Webdesign for On-page SEO

Site analysis, link building, website audits

Webanalytics & Web marketing tips

Optimizing SEO content

Keywords research, density

Search Engine Submissions, tools, etc

Avoiding a Google Penalty

SEO Latest developments

Advanced SEO Techniques

Module 4: Search Engine Marketing/PPC?

Key features of PPC?

SEM is the process of gaining website traffic by purchasing ads on search engines were advertising model in which advertisers pay the search engine when the featured add is clicked.

Overview of SEM

Overview of PPC campaigns

Campaign Management

Strategy of PPC campaigns

Types of Ads

Ad Creation techniques

Bidding, Bid strategies, Ad extensions

Building Landing Pages

Reporting & Analysis

Google certification

Module 5: Social Media Marketing – SMM?

Key Aspects of SMM?

Social media marketing refers to the process of gaining traffic or attention through all social media sites like Facebook, Twitter, Instagram, LinkedIn, Youtube and Pinterest.

Creating brand awareness

Targeting the right audience in social media platforms

Facebook campaigns, biding, conversions, analysis

Linkedin, campaigns, biding, conversions, analysis

Twitter, campaigns, biding conversions, analysis

Youtube, campaigns, biding, conversions, analysis

Module 6: Online Reputation Management- ORM?

What is ORM?

In this section, we will learn different tactics for improving a company’s online reputation. Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet.

Introduction to ORM

Analyzing and dealing with Negative & Positive Mentions

Social Media Exposure

Local Listing (optimization)

Business Profile Creation & Reviews

Online brand enrichment

Online Reputation Monitoring

Effective Online Listening (Tools – Google Alert, TweetDeck, Hootsuite, etc)

ORM Tools & Strategies

Module 7: Email Marketing?

Learn about Email Marketing?

Email marketing is an important tool for digital marketing and is preferred over traditional marketing. Some of its benefits are reaching, SUCCESS, COST EFFECTIVENESS, and MEASURABILITY & FLEXIBILITY explained in this section.

Introduction, Basics of Email marketing, Emails template creation, Call-to-action (CTA)

Bulk emailing

Lead generation

Email Marketing and Your Business

Sending the Right Message with Lifecycle Marketing

Contact Management and Segmentation

The Components of a High-Performing Email

Email Design and Functionality

The Essentials of Email Deliverability

Developing Relationships with Lead Nurturing

Measuring Success with Email Analytics

Email Optimization and Testing

Module 8: Mobile Marketing?

How to do Mobile Marketing?

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.

Mobile Marketing basics

Promoting apps through mobile marketing

Mobile marketing strategies, Ads, etc

App Marketing

App Monetization

Mobile website

Mobile Marketing Analytics

Social media and Mobile marketing

Module 9: Understanding your Customers?

How to create strategy for a business?

This module helps us in a better understanding of customers, including profiling them, analyzing customer touch points, conducting market research and using your customer data to improve your relationship with customers.

Understanding the consumer/Consumer behaviour

Product Life Cycle (PLC)

Digital tools for persuading the consumer

Strategy for Creating Customer Awareness

Understanding Your Customers Assessment

Module 10 : Website Planning & Creation

Website Planning & Creation

  • Website designing in Word press

Website designing in Word press

How to choose and buy domain

Webhosting

Choosing related/relevant website template

Website Content & Plug-ins

Various plugin’s to install Making website live

Logo/graphic design, Photoshop, Illustrator, Image editing

Landing page creative

Template design

News Letter design

CSS

Module 11 : E-commerce Marketing

How to conquer online market?

  • Understanding of E-commerce and Online Market
  • Knowing the different marketing types
  • Know in the complete details of selling on an online platforms
  • Learning the trick of Attracting & retaining visitors
  • Setup objectives on eCommerce implementation
  • Understanding customer transactions online
  • Detailed study of Customer and organisation perspective
  • E-commerce web strategy
  • Understand and measure customer outcomes
  • Importance of Data protection, Regulation & privacy issues in ecommerce
  • Metrics and Analytics.

Understanding of E-commerce and Online Market

Knowing the different marketing types

Know in the complete details of selling on an online platforms

Learning the trick of Attracting & retaining visitors

Setup objectives on eCommerce implementation

Understanding customer transactions online

Detailed study of Customer and organisation perspective

E-commerce web strategy

Understand and measure customer outcomes

Importance of Data protection, Regulation & privacy issues in ecommerce

Metrics and Analytics.

Module 12 : Customer Relation Management

CRM and Its Key Aspects?

  • Understanding CRM and its applications
  • Types of CRM
  • Knowing the benefits of CRM to Companies and Consumers
  • Understanding the challenges and Delivering service
  • Executing the CRM best practices
  • Building long term relationship with customers and its importance
  • CUstomer Retention, Customer Value Management

Understanding CRM and its applications

Types of CRM

Knowing the benefits of CRM to Companies and Consumers

Understanding the challenges and Delivering service

Executing the CRM best practices

Building long term relationship with customers and its importance

Customer Retention, Customer Value Management

Module 13: Affiliate Marketing

How to become an Affiliate Marketer?

  • Understanding about Affiliate marketing
  • Knowing How and why Affiliate marketing
  • Resources, Top players, Strategies
  • Keyword research and analysis
  • Choosing right products
  • Choosing right domains and Hostings
  • Creating Banners, promos and discounts
  • Building an affiliate page using CMS
  • Email list and Auto responder
  • Campaign measurement and tracking

Understanding about Affiliate marketing

Knowing How and why Affiliate marketing

Resources, Top players, Strategies

Keyword research and analysis

Choosing right products

Choosing right domains and Hostings

Creating Banners, promos and discounts

Building an affiliate page using CMS

Email list and Auto responder

Campaign measurement and tracking

Module 14 : Web Analytics

What to learn in Web Analytics?

  • Introduction to Google Analytics
  • How to use Google Analytics
  • Setup and Configuration of Google Analytics
  • Integration with Google Adwords and Webmaster tools
  • Overview of Google Analytics navigation
  • Learn how to create and analyze a report
  • How to make data-driven decisions
  • Adwords and Analytics
  • Campaign setup in Google Analytics

Introduction to Google Analytics

How to use Google Analytics

Setup and Configuration of Google Analytics

Integration with Google Adwords and Webmaster tools

Overview of Google Analytics navigation

Learn how to create and analyze a report

How to make data-driven decisions

Adwords and Analytics

Campaign setup in Google Analytics

Module 15 : Entrepreneurial Success

How to be Successful as an Entrepreneur?

  • Introduction to Entrepreneurial Mindset
  • Building the Entrepreneurial Mindset
  • Introduction to Teamwork
  • Managing/marketing a Start-up
  • key elements of an entrepreneurial venture & elements of venture success
  • Challenges of hiring good resources

Introduction to Entrepreneurial Mindset

Building the Entrepreneurial Mindset

Introduction to Teamwork

Managing/marketing a Start-up

key elements of an entrepreneurial venture & elements of venture success

Challenges of hiring good resources

Module 16 : Entrepreneurship – Creating the Business

How to Start your Own Business as an Entrepreneur?

  • The Mind of the Entrepreneur
  • New Product Development (NPD)
  • The Business Ecosystem
  • Sales, Strategy & Branding
  • Business Models
  • Marketing Models
  • Creating the Business Assessment

The Mind of the Entrepreneur

New Product Development (NPD)

The Business Ecosystem

Sales, Strategy & Branding

Business Models

Marketing Models

Creating the Business Assessment

Module 17 : Growth Strategies for Business

Learn Strategies for Business Growth?

  • Business growth
  • International Business & marketing
  • Growth strategies & Assessment
  • Market Penetration
  • Market Expansion
  • Product Expansion
  • Diversification
  • Acquisition

Business growth

International Business & marketing

Growth strategies & Assessment

Market Penetration

Market Expansion

Product Expansion

Diversification

Acquisition

Module 18 : Viral Marketing

Understand the Concept of Viral Marketing

  • Introduction & Successful storytelling
  • Knowing who to tell stories to(Target Audience)
  • Facebook – Build your lead flow
  • Youtube – Going vial overnight
  • Let your content do the marketing
  • Converting & Analysing your traffic
  • Types of viral marketing – Buzz marketing, Pass long, Incentive viral, Undercover marketing, User managed database.
  • Building Strategy To Keep your customer coming Back/Customer retention

Introduction & Successful storytelling

Knowing who to tell stories to(Target Audience)

Facebook – Build your lead flow

Youtube – Going vial overnight

Let your content do the marketing

Converting & Analysing your traffic

Types of viral marketing – Buzz marketing, Pass long, Incentive viral, Undercover marketing, User managed database.

Building Strategy To Keep your customer coming Back/Customer retention

Module 19 : Introduction to Public Relations Public Relations PR

What is PR?

  • Introduction to Public Relations
  • Public Relations Research
  • Public Relations Campaigns
  • Social Media in Public Relations
  • PR baiscs, models & approaches
  • PR management function & assessment

Introduction to Public Relations

Public Relations Research

Public Relations Campaigns

Social Media in Public Relations

PR baiscs, models & approaches

PR management function & assessment

Module 20: Strategic Management

Strategic Management?

  • Strategic Management & its evolution
  • Strategy Formulation
  • Strategy implementation
  • Industry & competitive Analysis
  • Resource 7 competency Analysis
  • Analysing strategy across corporate & business levels

Strategic Management & its evolution

Strategy Formulation

Strategy implementation

Industry & competitive Analysis

Resource 7 competency Analysis

Analysing strategy across corporate & business levels

Module 21 : Conversion Rate Optimizer- CRO

What is CRO?

  • About CRO
  • AB Testing, Tools & building an AB Test
  • Testing philosophies & skills – How & What to test
  • Landing & pricing pages – Examing pages
  • eCommerce Test planning – Identification & Evaluation
  • Project Management – Building a Test plan & Tracking
  • Analytics for CRO & results
  • The Ultimate CRO Strategy

About CRO

AB Testing, Tools & building an AB Test

Testing philosophies & skills – How & What to test

Landing & pricing pages – Examing pages

eCommerce Test planning – Identification & Evaluation

Project Management – Building a Test plan & Tracking

Analytics for CRO & results

The Ultimate CRO Strategy

Module 22 : Content Marketing Strategy- CMS

How to Build a Content for Business? – CMS

  • Introduction to CMS
  • Tools, Techniques & Strategies
  • Content distribution
  • Measuring & Marketing
  • Content to audience mapping

Introduction to CMS

Tools, Techniques & Strategies

Content distribution

Measuring & Marketing

Content to audience mapping

Module 23 : Lead Generation for Business

Techniques for Lead Generation for Business

  • About Lead Generation
  • Identifying your leads
  • Defining your Sales Funnel
  • Developing your Lead Generation Strategy
  • Defining your key goals and metrics
  • Generating leads with Inbound marketing
  • Targeting your Approach to Outbound marketing
  • Measuring & testing your Lead Generation programs

About Lead Generation

Identifying your leads

Defining your Sales Funnel

Developing your Lead Generation Strategy

Defining your key goals and metrics

Generating leads with Inbound marketing

Targeting your Approach to Outbound marketing

Measuring & testing your Lead Generation programs

Module 24 : Blog / Influencer Marketing

About Influencer Marketing

  • About Influencer Marketing
  • About Blog Marketing
  • Traditional vs Digital Influencer Marketing
  • Blog Creation
  • Tools of Influencer Marketing
  • Incorporating Influencer marketing in your Social Media strategy
  • Driving traffic & monetizing your Blog

About Influencer Marketing

About Blog Marketing

Traditional vs Digital Influencer Marketing

Blog Creation

Tools of Influencer Marketing

Incorporating Influencer marketing in your Social Media strategy

Driving traffic & monetizing your Blog

Module 25 : Marketing Automation

What is Marketing Automation?

  • Introduction to Marketing Automation
  • Lead Capturing & Nurturing
  • Automated Campaigns – How To?
  • Improving Customer Life Cycle

Introduction to Marketing Automation

Lead Capturing & Nurturing

Automated Campaigns – How To?

Improving Customer Life Cycle

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