Search Engine Optimization

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Search Engine Optimization
Search Engine Optimization
Created by admin
Who's this course for?
35 Days Intensive Training
60 hours of educator driven Training
Professionals who want to shift their career to digital marketing or those who are beginners in the field of digital marketing
Fresher marketing professionals
Small Business Owners, Start-Ups & Entrepreneurs targeting for Instant Visibility
Anyone can take up this course and should have good communication skills (Written, Speak & Read)
Students with a management or any UG background
Individuals / beginners seeking career opportunities in the marketing domain
Requirement
  • Beginners
  • Intermediate
  • Advanced
  • Learn Complete Concept Of SEO
  • ON Page And OFF Page of SEO
  • Page Optimization Through Various Methods
  • Search Engine Algorithms And their Uses
Description

Inventive Academy is one among the institute for best seo training Bangalore. In our SEO sessions you will be learning about the topics like Keyword Analysis, website analysis, content analysis, On-Page Optimization, Off-Page Optimization, Tag optimisation, How to build key words,web analytics, content marketing etc.    

Cerification:

  • Certification from the institute

Contact Us

+91 81975 99904 +91 81975 99950

Curriculum

Expand all3 Chapters

Module 1: On-page Optimization

On-page Optimization

  • What is On-page Optimization
  • Keyword Research with Google Keyword Planner
  • How to select Domain Name?
  • Page Naming {URL Structuring}and Folder Naming
  • Image Naming, Image Title and ALT Tags Creation
  • What are Meta Tags – Description, Keywords, Author, Country, Robots
  • Redirection Tags
  • Headings Tags {H1 to H6}
  • What is Content Writing?
  • SEO Friendly Content Writing {Insert keywords in content}
  • Anchor Text, Link Title
  • Robots.txt file use and creation
  • HTML Sitemap creation
  • XML Site Map Creation
  • ROR text sitemap
  • Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

What is On-page Optimization

Keyword Research with Google Keyword Planner

How to select Domain Name?

Page Naming {URL Structuring}and Folder Naming

Image Naming, Image Title and ALT Tags Creation

What are Meta Tags – Description, Keywords, Author, Country, Robots

Redirection Tags

Headings Tags {H1 to H6}

What is Content Writing?

SEO Friendly Content Writing {Insert keywords in content}

Anchor Text, Link Title

Robots.txt file use and creation

HTML Sitemap creation

XML Site Map Creation

ROR text sitemap

Site Tracking Tools (Google Webmaster Tool, Google Analytics Tool)

Module 2: Off-page Optimization

Off-page Optimization

  • What is Off-page Optimization?
  • What are Backlinks?
  • Why Backlinks are Important?
  • How to Get Backlinks?
  • Difference between Do-Follow and No-Follow Backlinks
  • What is Google Page Rank?
  • How to increase Page Rank?
  • Search Engine Submissions.
  • What is Content Writing?
  • Directory Submissions
  • Article writing and submissions
  • Press Release writing and submissions
  • Blog posting and comment writing
  • Classifieds posting
  • Forum Posting
  • Business Listing
  • Social Bookmarking
  • Social Networking
  • RSS Feeds
  • Link Exchange (one way, two way and three way)

What is Off-page Optimization?

What are Backlinks?

Why Backlinks are Important?

How to Get Backlinks?

Difference between Do-Follow and No-Follow Backlinks

What is Google Page Rank?

How to increase Page Rank?

Search Engine Submissions.

What is Content Writing?

Directory Submissions

Article writing and submissions

Press Release writing and submissions

Blog posting and comment writing

Classifieds posting

Forum Posting

Business Listing

Social Bookmarking

Social Networking

RSS Feeds

Link Exchange (one way, two way and three way)

Module 3: Search Engine Algorithms

Search Engine Algorithms

  • Basics & Advanced
  • What is Search Engine Algorithms?
  • How Algorithms Works?
  • Why Search Engine need to update its Algorithm?
  • Why Search Engine penalize a website?
  • What is Google Panda Algorithm?
  • What is Google Penguin?
  • What is Google EMD Update?
  • How to save your site from Google Panda, Penguin and EMD Update?
  • How to recover your site from Panda, Penguin and EMD?

Basics & Advanced

What is Search Engine Algorithms?

How Algorithms Works?

Why Search Engine need to update its Algorithm?

Why Search Engine penalize a website?

What is Google Panda Algorithm?

What is Google Penguin?

What is Google EMD Update?

How to save your site from Google Panda, Penguin and EMD Update?

How to recover your site from Panda, Penguin and EMD?

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