- 20 hours of educator driven Training
- Overview of Social Media Marketing
- Gaining traffic through these platforms
- Brand Awareness and Reputation management
- 1 month Intensive Training
- Overview of different platforms of Social media( Face book, Instagram, Twitter, Pinterest, LinkedIn and YouTube
- How Search and Social Media Marketing are related
- Build links that support SEO efforts
- No prior technical knowledge required. Anyone with interest in Marketing & Advertising may take this course.
You may have a great product and provide perfect service, but your online content won’t have impact unless it is pitched to an appropriate audience. It doesn’t matter how persuasive or engaging it is. If you want to pull in customers, you need to find out who they are and go there to market to them. Social Media Marketing Certification course from Inventive Academy covers everything you need to know about pros and cons of social media, creating brand awareness and managing social media campaigns across social media channels to reap the maximum benefits.
Post completion of the program.
- 15 Hours Of Certification Training
- Work On Live SMM Projects
- Resume Preparation and HR Support
- Case Studies Included
- Weekdays and Weekend Classes
- 100% Job Placements
Module 1: Creating Brand Awareness?
Creating Brand Awareness
Brand awareness refers to the extent to which customers are able to recall or recognize a brand. Brand awareness is a key consideration in consumer behaviour, advertising management, brand management and strategy development. The consumer’s ability to recognize or recall a brand is central to purchasing decision-making. Purchasing cannot proceed unless a consumer is first aware of a product category and a brand within that category.
Module 2: Targeting the Right Audience in Social Media Platforms?
Targeting the Right Audience in Social Media Platforms
Before you can seek out your audience, you must identify them. What age groups do you reach? What’s their average income? Do they have common values? These, and other questions, will help you see a clear picture of who your ideal customers are. If you’re providing social media services for small business, mid-size, or large brands, you have to help them figure out their target audience. It’s wise to create questionnaires with your client to identify their ideal audience. We make it easy for to understand this framework to define the target audience.
Module 3: Facebook Campaigns, Bidding, Conversion and Analysis?
Facebook Campaigns, Bidding, Conversion and Analysis
The Facebook campaign structure includes your ad campaign, ad set and ad. Understanding the ad campaign structure will help you create ads on Facebook.
Module 4: LinkedIn Campaigns, Bidding, Conversion and Analysis?
LinkedIn Campaigns, Bidding, Conversion and Analysis
LinkedIn is the largest professional networking site available today. LinkedIn provides a way to connect with other professionals and helps you stay in contact with millions of users. LinkedIn is strictly used for exchanging knowledge, ideas, and employment opportunities and has increasingly become a leading tool for helping individuals expand their networks as well as find jobs in their field.
Campaign Manager, the advertising platform on LinkedIn, reports a wide range of metrics for every campaign you run. Learn how to use that info to measure ad performance and identify opportunities to improve your ROI.
Module 5: Twitter Campaigns, Bidding, Conversion and Analysis?
Twitter Campaigns, Bidding, Conversion and Analysis
Twitter and ‘tweeting’ is about broadcasting daily short burst messages to the world, with the hope that your messages are useful and interesting to someone. In other words, micro blogging. Conversely, Twitter is also about discovering interesting people online and following their burst messages for as long as they are interesting.
Tweet engagement campaigns allow you to extend the reach of your content to a relevant audience on Twitter. You can promote Tweets that are published organically or choose to create Tweets that are only promoted to the audiences you target. You only pay when users you target engage with your content. Impressions that don’t generate an engagement are free.
Module 6: Youtube Campaigns, Bidding, Conversion and Analysis?
Youtube Campaigns, Bidding, Conversion and Analysis
Video ads run on YouTube and across the web through the Google Display Network. With more than 1 billion users, YouTube is available in 70+ countries and 60+ languages, and offers rich content from all over the world. The Display Network reaches over 90% of Internet users worldwide through 2 million sites and apps
By targeting your video ads on YouTube and the Display Network, you can advertise to consumers at moments that matter. With a wide variety of targeting methods available to you, such as demographic groups, interests, placements, and remarketing lists, you can reach specific or niche audiences based on who they are, what they’re interested in, and what content they’re viewing.
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